URL-to-video vs text-to-video AI
Text-to-video generates imagery from a prompt. URL-to-video assembles a film from material that already exists on your website. For a brand, the difference is mostly about trust.
- 1080×1920
- 30 fps
- MP4
- 15–25 s
What you get
Prompt versus source
Text-to-video starts from words you write; URL-to-video starts from a page you already published.
Fidelity to your brand
Your logo and palette are read, not described and hoped for.
Facts stay yours
Numbers, names and claims come from the source, never from a model’s imagination.
Different strengths
Text-to-video suits imagery and mood; URL-to-video suits branded messages.
Two meanings of “AI video”
Text-to-video models generate moving images from a written description. They are useful for atmosphere, scenery and concept imagery. URL-to-video tools use software and language models differently: they read structured material from a page and compose a film out of it. The output is less about invented imagery and more about presenting what you already have.
Side by side
| Text-to-video AI | URL-to-video (MotionMaker) | |
|---|---|---|
| Input | A written prompt | A website address |
| Logo and typography | Generated or approximated from the prompt; may be distorted | Your real logo and colors, read from the site |
| Interface and product | Imagined | Your real components, replayed as animated layers |
| Factual accuracy | Risk of invented details, text or figures | Only what is on your site or what you type |
| Consistency across films | Varies from one generation to the next | Same brand kit every time |
| Creative range | Wide: scenes, people, settings | Narrower: motion-led brand films from digital material |
| Best for | Mood, atmosphere, concept imagery | Branded vertical messages that must stay accurate |
The risk text-to-video cannot remove
A generative model fills gaps. Ask for a product video and it may invent a feature, render a distorted logo or write a number that sounds plausible. For a mood piece that may be fine. For a brand message that people may act on, it is a liability. The article on why AI videos invent facts goes through how it happens and how to avoid it.
MotionMaker takes the opposite stance. The language model rephrases text that already exists on your site and fills typed fields; it adds no information. A scene that would need data you do not have is not played.
What you give up
URL-to-video cannot produce a photoreal scene, a person speaking or an imagined landscape. It is built for motion-led brand films. If your concept needs imagery that does not exist on your site, text-to-video or a filmmaker is the better route.
How to choose
- Your message must be accurate and on brand: start from the URL.
- You want an imagined scene or mood: use text-to-video.
- You want both: generate the imagery separately and keep the branded message in a URL-to-video film.
To see the URL-first approach in practice, read about turning a website into a video.
From website address to finished film, in four steps
Paste your address
MotionMaker reads your logo, colors, tone, text and the real interface components of your site.
Pick a film idea
You get three film ideas. The one you choose drives the whole edit.
The film is cut
Shots, camera moves and rhythm are built around your brand, with nothing made up.
Tweak and export
Adjust shots, logo, colors and claims, then download the vertical MP4.
Frequently asked questions
- What is the difference between URL-to-video and text-to-video?
- Text-to-video generates imagery from a written prompt. URL-to-video builds a film from the logo, colors, text and interface of an existing web page.
- Which is more accurate for brands?
- URL-to-video, because the content comes from your own site rather than from a model filling in gaps.
- Can URL-to-video create realistic people or scenes?
- No. It composes motion-led films from digital material such as logos, text and interface.
- Does MotionMaker use a prompt?
- You paste an address and choose from three film ideas. You can edit arguments, but you do not write a generative prompt.
- Does MotionMaker invent statistics or testimonials?
- No. A scene that would need missing data is left out.
Keep reading
Paste your website address. The film follows.
Paste your address: your site is read, then your first film is made in your account. Free credits at sign-up, watermark-free MP4 films.
Nothing is made up: figures, reviews and names come from your site. The app interface is currently in French.