MotionMaker vs hiring a motion designer
Both make a brand film. They are not interchangeable: one is a person with taste and a blank canvas, the other is software that works from your website. Here is where each one fits.
- 1080×1920
- 30 fps
- MP4
- 15–25 s
What you get
A designer brings originality
A person can invent a concept, a custom illustration or a one-off visual idea.
MotionMaker brings repeatability
Once your brand is read, each new message is a new film on the same kit.
They combine well
Use a designer for the flagship piece and MotionMaker for the steady stream around it.
Honest about limits
MotionMaker does not do character animation, 3D from scratch or live action.
The honest short version
A motion designer is the right choice when you need something that has never existed: a signature concept, custom illustration, a hand-built 3D scene, a film that is itself the campaign. MotionMaker is the right choice when you need many short, on-brand vertical films from material you already have on your website, and you want them without briefing, revisions and waiting.
Side by side
| Hiring a motion designer | MotionMaker | |
|---|---|---|
| Starting point | A brief you write | Your website address |
| Originality | Fully custom; any concept is possible | Assembled from a closed set of scene types, driven by your brand material |
| Iteration | Revision rounds with a person | Edit scenes, logo, colors and arguments yourself, then export again |
| Repeatability | Each new film is a new brief | The brand is read once; each film is a new message on the same kit |
| Format | Anything you specify | Vertical 1080×1920 MP4 at 30 fps, 15–25 seconds |
| Facts on screen | Whatever you supply and approve | Only what is on your site or what you type |
| Best for | Flagship films, concepts, custom 3D or illustration | A steady stream of short on-brand films for social feeds |
What a designer does that software does not
- Invents a visual concept from a conversation.
- Draws custom illustration and characters.
- Builds 3D scenes and product renders from scratch.
- Makes taste-driven judgment calls that no rule set captures.
These are real strengths. Software that claims to replace all of this is overselling.
What MotionMaker does that a one-off project does not
- Reads your site and reuses the identity every time you need a film.
- Replays your real interface components as animated layers.
- Builds the edit and the soundtrack on one shared rhythmic grid.
- Lets you change the message and export again without a new brief.
It also applies the craft principles a good motion designer would: easing, anticipation, overlap and camera-style transitions. If you want to see what those are, start with what motion design is and anticipation and overlap.
How to decide
- Do you need a concept nobody has seen? Hire a designer.
- Do you need a regular flow of on-brand vertical films from your existing site? Use MotionMaker.
- Do you need both? Commission the flagship piece, then use MotionMaker for everything around it.
To see what the tool produces, read about turning a website into a video.
From website address to finished film, in four steps
Paste your address
MotionMaker reads your logo, colors, tone, text and the real interface components of your site.
Pick a film idea
You get three film ideas. The one you choose drives the whole edit.
The film is cut
Shots, camera moves and rhythm are built around your brand, with nothing made up.
Tweak and export
Adjust shots, logo, colors and claims, then download the vertical MP4.
Frequently asked questions
- Can MotionMaker replace a motion designer?
- Not entirely. It replaces the repetitive work of turning your existing brand and site into short vertical films. It does not replace custom concepts, illustration or 3D.
- When should I hire a motion designer instead?
- When you need an original concept, custom illustration, character animation, 3D from scratch or a campaign-grade flagship film.
- Can I use both?
- Yes. Many teams commission a hero film and use MotionMaker for the ongoing short films.
- Is a MotionMaker film editable?
- Yes. You can edit scenes, logo, colors and arguments, then export a new MP4.
- Does MotionMaker use my brand or a generic look?
- Your brand. The logo, colors, tone and interface components are read from your website.
Keep reading
Paste your website address. The film follows.
Paste your address: your site is read, then your first film is made in your account. Free credits at sign-up, watermark-free MP4 films.
Nothing is made up: figures, reviews and names come from your site. The app interface is currently in French.